Email Deliverability

Ensuring reliable email delivery is not easy, especially for commercial email senders. There are many ways in which email delivery can fail, and even more causes of delivery failure. And since email deliverability problems can impact even the most respected brands and reputable senders, it is crucial to select an email service provider with the capability to monitor and maintain the highest levels of email deliverability.

With over a decade of experience, Savicom has the knowledge, tools, and relationships to ensure maximum deliverability for your email. We understand both the importance of system-level deliverability strategies, as well as customer-specific deliverability issues, and address both simultaneously to make sure our customers' email gets delivered successfully.

Savicom System Deliverability

Savicom's dedicated Delivery Assurance team has many policies, procedures, and tools in place to make sure that Savicom's network maintains the highest level of email deliverability:

1. Enforcing a strict Acceptable Use Policy (AUP) to keep senders likely to cause deliverability problems out of Savicom's network.
2. Support for email authentication standards.
3. Proactively maintaining long-term relationships with ISPs. Monitoring ISP policy and technology changes, and updating the Savicom system to be complaint and compatible with the latest ISP policies and technical requirements.
4. Reputation-based and content-based grouping of customers. Email authentication is done on a group level and can also be done on an individual customer basis to allow for the highest levels of accuracy in sender reputation analysis by ISPs.
5. Available dedicated IP addresses for individual customers.
6. Automated real-time ISP connectivity monitoring.
7. Automated real-time inbox delivery monitoring at major ISPs.
8. Internal ISP complaint feedback monitoring and notifications.
9. Proprietary heuristics for proactively detecting problems which could impact deliverability and notifying Delivery Assurance personnel before deliverability problems occur.

Customer-Specific Deliverability

Savicom's system-level deliverability efforts ensure that email sent through our network can achieve maximum deliverability, however that is only part of what ultimately determines whether email messages end up getting delivered to recipients' inboxes. Customers' list building and sending practices also have a significant impact on email deliverability. We regularly help our customers to maximize their email deliverability with our ability to monitor, diagnose, and advise on a wide range of customer-specific issues which affect deliverability:

1. Individual email message content, including "Subject" line, email message copy and format, recipient removal instruction language, advertiser and link reputation.
2. Branding to recipients, including sender identification during the recipient subscription process, subscription reinforcement with "welcome" messages, branding in email message content and sender "From" address to ensure recipient recognition of email.
3. Recipient feedback reporting from ISPs, allowing customers to proactively monitor their reputation with major ISPs.
4. Recipient source tracking and correlation with ISP feedback, and the capability to isolate and correct problems with specific sources of recipient subscriptions.
5. Sending practices, including monitoring of message recency and frequency, as well as tools to automatically control message recency and frequency.

One example of how our strategies have assisted our customers in maintaining email deliverability was when one of our long-time customers started experiencing a large number of failed deliveries to recipients at a major ISP. Our system-wide monitors showed that email was still being successfully delivered to this ISP, however examining the individual customer's mailings showed that they were experiencing a high level of deferred connections to the ISP. Through our long-standing relationship with the ISP, we learned that the customer's deferred connections were caused by new spam prevention technology which they had just implemented.

To diagnose the problem, we helped the customer segment their list into multiple partitions, and segregated the partitions into dedicated IP space. After experimenting with each of the list partitions, we were able to identify certain list sending practices which were responsible for the deferred connections. With the knowledge we received from the ISP and what we learned from the experiments we conducted, we recommended changes to the timing of their mailings, their list acquisition process to improve branding and recipient expectation setting, and their message content to improve message recognition. Upon implementing our recommendations, the customer's deferred connections started to diminish, and within two months the deferred connections to the ISP stopped entirely.

More information is available about Savicom's email marketing solutions, as well as our available features.